Highly-pigmented and long-lasting with a comfortable matt finish (it has jojoba oil and a wax component to combat dryness), Chanel's Rouge Allure Ink comes in eight wearable shades each as covetable as the last.
Chanel Rouge Allure Ink in Creatif, £26. Call 020 7493 3836 for stockists.
With a second-skin texture and semi-matt finish, Nars's Velvet Lip Glide is inspired by the unforgettable attitude of Seventies counterculture. Toy is the perfect plummy hue.
Nars Velvet Lip Glide in Toy, £22. Available at www.narscosmetics.co.uk.
A new take on the perfect red lip, Giorgio Armani's Lip Magnet in Four Hundred offers a bolt of velvety scarlet enriched with nutritional oils for long-wearing comfort. Giorgio Armani Lip Magnet in Four Hundred, £27. Available at www.selfridges.com.
Used on models at Burberry's autumn/winter 2016 show in September, Burberry's Liquid Lip Velvet in Fawn Rose is a flattering dusky pink with a soft-focus creamy finish.
Burberry Liquid Lip Velvet in Fawn Rose, £26. Available at www.burberry.com.
In 20 brilliant shades with a water-resistant and budge-proof finish, Smashbox's Always On Matte Liquid Lipstick is a great option for when you need your make-up to last you from dusk until dawn.
Smashbox Always On Matte Liquid Lipstick in Big Spender, £19. Available at www.smashbox.co.uk.
As well as a very reasonable price tag, Topshop's Liquid Lip offers buildable colour - so you can go for as dramatic a look as you please. Topshop Liquid Lip in Rascal, £8.50. Available at www.topshop.com.
Part-way between gloss and stain, Yves Saint Laurent's Vernis À Lèvres Vinyl Cream Liquid Lipstick offers intense, satiny colour that stays put for hours on end. Yves Saint Laurent Vernis À Lèvres Vinyl Cream Liquid Lipstick in Rouge Vinyle, £26. Available at www.yslbeauty.co.uk.
Created by Dubai-based blogger and make-up artist Huda Kattan, Huda Beauty's Liquid Matte is perfect for creating a statement Kardashian-esque pout.Huda Beauty Liquid Matte in Trendsetter, £18. Available at www.harrods.com.